Social Media Plan & Posts
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The Mosquito Control Toolkit provides social media posts ready to publish to your organization’s social media accounts. The posts are part of a four-week social media plan on these topics: personal responsibility, mosquito-borne illness, nuisance and economy, and application methods. Each week has a variety of posts. Every post has a graphic paired with accompanied text, because people are more likely to read posts that contain graphics than posts without graphics.
Instructions on how to download social media content can be found below and on the Instructions web page.
The social media plan includes four weeks of carefully crafted Facebook and Twitter content to initiate conversations about personal responsibility, mosquito-borne illness, nuisance and economy, and application methods, which could lead to an increased awareness of mosquito control.
Example
Here is an example of a post from week two (mosquito-borne diseases), testing the public on their knowledge of mosquito-borne diseases.
Overall social media plan
DOWNLOAD FACEBOOK CONTENT
Download Twitter Content
Social Media Summaries
How to…
KEEP EMPTY
...Download Each Item
- It is recommended that you create a folder on your computer where each file can be downloaded to. This will help keep everything organized when you post on social media, but it is not necessary.
- Use the download buttons on each web page to download the desired material.
- Save the file into the folder you created.
...Publish a Post on Facebook or Twitter
- Open your organization’s Facebook account or Twitter account.
- Create a new post. There is a text document for Twitter and Facebook. Copy and paste the text from the Word document into post text. Use the project’s name “Prevent & Protect” when posting any resources from the Mosquito Control or Emergency Response toolkits, or discussing the project on your organization’s social media accounts. You can edit the text to include your organization’s name as well.
- Click photo/video in Facebook post, or add image button for Twitter.
- Select the desired toolkit graphic from your folder you saved it in. (Tip: If you did not save it to a specific folder when downloading, the file may be saved to your download file.)
- Use this link to direct readers toward additional resources: preventmosquitoes.com/resources.
Each post mentioned in the social media plan is customizable for local mosquito control efforts. The PIE Center encourages you not to change the message of the social media post, but suggests that you make each post personal to your organization. We have provided a section of each social media post where you can add a logo/graphic or a link to your city or county’s mosquito control Facebook or web page.
Use the tagline “Prevent & Protect” in every post to unify branding.
Personal responsibility social media graphics
Mosquito-borne illness social media graphics
Nuisance and economy social media graphics
Application methods social media graphics
Informational video: Honey Bees
Informational video: Economic Impact